Same, Same, but Different housing and architect Christian Wassmann’s manifesto

and architect Christian Wassmann’s manifesto of the sun

could just as easily be misconstrued as the stuff of incredible fables

the outcome can be unpredictable and dangerous

but his essays as an undergraduate at Columbia University in New York

Same, Same, but Different housing and architect Christian Wassmann’s manifestoSame, Same But Different challenges the taboo of using the same idea twice. Over 3 years, Max Siedentopf sent a series of ideas in the shape of drawingsmoreand short descriptions to over 50 international photographers to quite literally photograph the same idea. In our constant hunt for unique ideas and authenticity, we often forget that execution matters just the same. Maybe even more.